OVERVIEW
Task: Create an experiential marketing activation to help launch the 2019 COPA Soccer Cleat for the ADIDAS ‘Creators Unite’ global design competition. The Los Angeles Team of myself and 6 other USC students designed the immersive retail experience below, which includes interactive elements, projection mapped assets, and a window display at ‘Nicky’s Sports’ in downtown Los Angeles.
Final Activation Mockups
We won the global design competition, and Adidas flew our team to their headquarters in Herzo, Germany where an exhibit of our work was featured!
Activation in Downtown LA
Adidas COPA Teaser
Social media marketing motion graphic I created to gain traction for the COPA soccer cleat release
